the best of
both worlds
I am an agile worker, which means although I work independently, I can call upon the expertise of an extended business family comprising a wide range of partners and collaborators.
My areas of expertise include:
- Expert Advice: practical advertising, marketing and communications advice
- Strategic Insight: insight generation and brief development
- Brand repositioning
- Creative re-thinking
- Corporate brand development
- Relationship Management: agency/client and key stakeholder engagement
- Digital Advertising: online/social campaign development and amplification
- Agency Search and Selection: Best Practice advice; pitch ‘doctoring’; pitch process management
- Expert Advice: practical advertising, marketing and communications advice
- Strategic Insight: insight generation and brief development
- Brand repositioning
- Creative re-thinking
- Corporate brand development
- Relationship Management: agency/client and key stakeholder engagement
- Digital Advertising: online/social campaign development and amplification
- Agency Search and Selection: Best Practice advice; pitch ‘doctoring’; pitch process management
My experience and expertise is drawn from both agencies and clients. This means I am well-placed to help my clients get the most from every penny they have.
I have learned, from agencies:
- Emotional intelligence
- To constantly rethink problems and how to solve them
- To never stop searching for new sources of knowledge and inspiration
- The power of persuasion as a technique for changing behaviour
- To be fast and flexible; rigorous and questioning; articulate and erudite
And from clients, that:
- Companies are complex
- Effective stakeholder management is key
- The roles of marketing and communications vary within cultures
- Getting the best out of agency partners depends on relationships and collaboration
- The marketing cog is a small but vital one in the overall business wheel
- Ultimately, it's all about creating business value