I am an agile worker, which means although I work independently, I can call upon the expertise of an extended business family, comprising a wide range of partners and collaborators.
Whether you have a one-off marketing problem that needs an objective expert, or something ongoing that requires strategic, hands-on support, I’ll deliver solutions efficiently and effectively and ensure they’re aligned to your wider commercial goals.
My areas of expertise include:
- Expert Advice: practical advertising, marketing and communications advice
- Strategic Insight: insight generation and brief development
- Brand Repositioning
- Creative Re-thinking
- Corporate Brand Development
- Relationship Management: agency/client and key stakeholder engagement
- Digital Advertising: online/social campaign development and amplification
- Agency Search and Selection: Best Practice advice; pitch ‘doctoring’; pitch process management
- Workshops: writing and facilitation
- Marketing Capability: analysis and development (including Employer Value Propositions)
- Branding Optimisation: adding value to your company name and business
- Disruption: challenging conventions and changing the rules
- Team Evaluation and Coaching
- Visual Identity: development and management
- Organisation Restructure