Jayne Barr‘s first job was at the integrated agency, Marketing Solutions. After just a year she moved to her first advertising agency, SJIP/BBDO. There followed a successful career in the ad industry, in a variety of senior business and strategic roles across a wide spectrum of agencies - from large multinationals, through SMEs, to smaller owner-run shops.
In 2004, Jayne set up Creative Consulting, with a view to applying her unique 360 degree perspective to a broader range of marketing challenges. She now works with private and public-sector clients as well as agencies and consultancies. Projects have included a branding and communications review for the Department for Work and Pensions and agency search and selection for Clarks and Carfused.com.
Also, change-management, global campaign strategy development and digital advertising for Shell; marketing workshops for BA; general marketing for Abellio; brand identity development for Aviva, and capability management for Vodafone and LBG.
She is also the Marketing Adviser for the Institute of Directors and a visiting tutor at Falmouth and Bucks New Universities.